Krush Performance: Collegiate Athletes Making Money While The Sun Is Shining


The sports landscape has changed dramatically for collegiate athletes as new rules now allow athletes to make money off their Name, Image, and Likeness (NIL).

I love this move. The window of opportunity for earning money is incredibly short for athletes this is a major expansion of that window.

We are joined by Adam White, the CEO of Front Office Sports, to discuss how these new rules might influence the marketplace and we will look at a new online course they are hosting to help everyone better understand the NIL rules and how collegiate athletes can earn while they are at school.

We kick the show off talking Olympics, you asked which medal I think is most valuable and I lay out my answer.

Also, we talk hockey. Are you ready for the season? Is your equipment ready?

Make sure you give yourself some lead time here, getting equipment this fall might be more difficult than usual, we explain.

As always, if you have a topic you would like us to investigate get to us at and keep yourself on the cutting edge of human performance. Subscribe to the Krush Performance Podcast and sign up for our weekly newsletter while you are there.

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